NATURAL DIAMOND COUNCIL

We were tasked to reposition the natural diamond industry to be more relevant for a younger generation, we repositioned The Diamond Producers Association to become the Natural Diamond Council and developed a consumer facing entity – Only Natural Diamonds. Ana de Armas was cast as the first-ever global face of the natural diamond industry.

Photographer: Camilla Akrans
Director: Manu Cossu
Director of photography: Hoyte van Hoytema
Senior Art Director: Lucia de Garcia
Agency: JSA